Values help set a company apart from the competition by clarifying its identity and serving as a rallying point for employees. Yet a value is something you must persevere with even if you know it might lead to a short-term outcome you don't prefer.
A strong set of organisational values will provide employees with direction and motivation by telling the story and the mission of the company. But strong values and not violating them requires discipline, persistence and consistency.
Values place restrictions on an organisation and constrain the behaviour of its people.
Values can be inconvenient - you must not deviate from them, even in the short-term and especially not for economic gain.
Values are the most important things that the organisation stands for. It would help if you had more of it than everyone else.
If you want a more in-depth read on organisational values, check out:
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